Keep watching @nike
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Follower growth
291M followers on Nov 5. One point isn't a line yet — the chart starts with the next snapshot.
Outreach
Self-declared business contact — copy to start your pitch.
Location
Beaverton, Oregon, One Bowerman Dr, 97005
Website
empli.fi/nikeQuality score
Composite of engagement, posting consistency, audience quality, and content discipline.
0.10% vs 1.2% avg for 1M+ accounts
2.5 posts/week, last 5 days ago
Verified account
No sponsored content
Audience authenticity
Estimated from public engagement patterns — a directional signal, not an audit of individual followers.
Engagement rate
Average for 1M+ accounts: 1.2%
Avg likes
280K
Avg comments
1.6K
Top performerBest of the last batch
Two worlds. One force. Nike Nigo x J-Hope Air Force 1 launches 10.17 on humanmade.jp, and 10.22 globally.
2.2M
Content mix
Super fans
Audience sample
Inbound mentions
Posting cadence
times in UTC
Hover any tile for full stats. Click to open on Instagram.
6.3K
0
Why it worked
Long-form caption drove the comment count higher than usual.
Live stories
Top-post comments
Niche percentile
14%
↓ Below avgEstimated percentile vs accounts of the same size (1M+ followers). (0.10% ER · tier average 1.2%)
Estimated — exact percentile would need a category-specific dataset.
Where they sit
Aspect ratio mix
0%
Square 1:1
0 posts
100%
Portrait 4:5 / 9:16
12 posts
0%
Landscape 16:9
0 posts
Reels deep dive
34M
Total plays
617K
Total likes
5.6M
Avg plays
Format breakdown
Average engagement per post by content type. Higher = more value per upload.
792.2K
avg / post
173.0K
avg / post
93.2K
avg / post
Format duel
Carousels pull +358% more engagement.
173.0K
avg engagement / post
2 posts in sample
792.2K
avg engagement / post
3 posts in sample
Feed palette

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Engagement quality
Comment : Like
1.21%
Healthy — real conversation
Median engagement
88K
Likes + comments / post
Variance (σ)
597K
Higher = more hit-driven content
Outlier posts
1
Beyond 2σ above mean
Sweet spots
Caption length (chars)
Best: 50-150 chars · 364K avg
Hashtags per post
Best: 0 · 281K avg
Cadence pulse
5.2
days since last
Slowingevery 2.8d
≈ 2.5 posts/week
2 days
7.2 days
26%
Bursty
Posting velocity
1.0
Avg / week
12
Total posts
6
Active weeks
Peak week
Oct 16 · 3 posts
Current streak
6 weeks
Consistency
6 of 12 weeks active
Day-of-week effect
Best day
Thu +56%
Worst day
Fri -94%
Deltas measured against this profile's overall average engagement.
Caption DNA
Top emojis
Top hooks by engagement
“Two worlds. One force.”
2.2M interactions
“Nike x @mumbaiindians. The stage is set 🏏”
297K interactions
“Not everyone fits in.”
200K interactions
“Nothing is given in the City of Brotherly Love. A new chapter begins in Philly with a simp”
171K interactions
“Queen for a third time, @alexiaputellas.”
106K interactions
“Some rings happen fast.”
88K interactions
Caption analysis
Computed across 12 recent posts — 12 of which had any caption at all.
Avg length
206 chars
Median length
104 chars
Max length
1453 chars
Hashtags/post
0.0
Mentions/post
0.50
Emoji density
0.0%
Collab graph
6 accounts
Super fans
The accounts that liked this profile's best-performing post, ranked — the closest thing to its most engaged audience.
Audience snapshot
A live sample of this profile's most recent followers — the same list the recent-followers tool reads.
Inbound mentions
Recent posts where other accounts tagged this profile — who's talking about them, and how big those accounts are.
Live stories
Stories are pulled live from Instagram and vanish after 24h. Free accounts can load them for any profile they analyze.
Top-post comments
The real comment thread on this profile's best-performing post — what people actually say when engagement peaks.